Over three million businesses, brands and celebrities have created Facebook pages, but not many know how to best use them. Some have successfully mastered this skill, so what’s their secret? Well, they’ve figured out how to move from “broadcast” mode into engagement and here are the four steps they’re using to engage their fans.
1. Ask Their Opinion Facebook posts that ask questions provide an easy call to action.
2. Test Their Knowledge Quizzes, Giveaways and Promotions are entertaining and lengthen the time a user spends engaged with your brand.
3. Pair Promotions with Content Contests paired with the previous step will boost participation and pass-along rates.
4. Thank Your Fans Give your fans something they value! This could mean all fans or one fan at random to get something really special.
Have you used any other techniques that have worked to successfully engage Facebook fans? Let us know!
Posted on: 20th July, 2010 Categories:
The trackback URL for this page is http://www.asenz360.com/trackback?post=20190967