HOW TO: Implement a Social Media Business Strategy
There are 5 points to put a social media strategy in motion. Having a policy alone isn’t good enough, there needs to be a plan in place.
1. Determine Your Objective
Why are you doing this and what are you hoping to accomplish?
2. Find an Internal Evangelist
Someone needs to be held accountable for the outcomes.
3. Consider Your Employees
This is an important one. Offer training. Organizations need to have an understanding of their employees’ level of knowledge and interest.
4. Check Your Tech
Be aware of your company’s technological capabilities and be sure that the system is combatable with the strategy.
5. Listen First
Don’t be afraid to ask questions!!
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