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| When you commission us to
produce your ASENZ360
web marketing solution,
you receive our amazing
“STEP-BY-STEP” email series
that guides you through the
process so everyone is organized
and on track to deliver
your site on time!
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"When we discovered ASENZ Marketing, our
business had an outdated website, ineffective SEO
and a non-existent email campaign. But now, our
ASENZ360 Pro site ranks high among the search
engines, allows us to collect customer details, grow
our prospect database and stay in front of our target
audience. We are constantly complimented on our
website design and our monthly email promotions.
The professionals at ASENZ are very responsive to
our needs and have been a productive partner with
the shared goal of growing our business."
—Craig Christopher
President and Marketing Director
Rio Cibolo Ranch
"…your extra effort has been nothing less
than exceptional...my sincere thank you!"
—Jim Casey
Coffee Importers, LLC
"Just a quick update for you. Boy, I can tell that
the new ePromo went out. I've gotten some great
response from it already and have been busy getting
back to everybody. I've even scheduled an appointment
with a realtor to go to the Menger Springs development
this afternoon. I think ASENZ was spot on with regards
to sending out ePromos—as well as everything else!"
—Michael Velasco
Menger Springs
"Thanks to ASENZ Marketing and the work
they did to create my web presence, I no longer
shy away from pointing people to my site! "
—Andy Turner
Office Planning Group
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Complete the Strategy Briefing
The first step in the process is to complete the strategy briefing— this tells us all
about your business and clients so that we can develop a solution effective at
generating leads for you! Before we begin, we ask that you do a little bit of
homework by providing the following:
• web sites with similar business models that you like and what you like about
them. Look for sites outside of your geography. Larger cities usually offer good
examples of competitor’s sites.
• a list of your competitors and what you like and don’t like about their sites.
• a list of what you like and don’t like about your current site
• a general list of what you think you want on your site
• a list of what you specialize in
• any photos you want on the site
• any current logos or brand graphics you want on the site
Organize domain management early in the process
You will be sent a form to provide information about your domain administrator, passwords, and email addresses. Doing this early helps create a smooth transition when taking your site ‘live’ and allows your site and email service to work like it should...from Day 1.
Set up your client database
We use the completed strategy briefing to understand how best to set up your new database. You’ll need to investigate what customer information you have now and what data might be useful in promoting an improved, more valuable relationship with these customers going forward. Keep in mind that selected database fields can be presented as forms on your new site so visitor information can be collected easily. We’ll need your current customer data supplied in a Microsoft Excel (.xls) or Comma Separated Values (.csv) format.
Copywriting and Information Design
We use the completed strategy briefing to write your site. We will write each page, making sure that the copy is specifically written for the web with the aim of generating qualified traffic and interactivity.
Design your site
Based on conversations during the strategy session, we will either develop a totally new ‘look and feel’ for your site or update your existing one.
Using the copy written for the home page and one content page we will design the look of your site. Then, once you approve it, we will design the remaining page as well as email promotions and newsletter templates. Note that we first design your site offline (static), and once you have approved it, we configure it online.
Configure your site
Now it’s time for your site to come alive! The configuration process includes placing
all of the graphic images and type into the ASENZ360 platform before linking and
forms are built. We’ll also configure your email promotion and newsletter templates.
You will be able to view your site in our ASENZ360 platform before it goes live for
public viewing.
Optimize your site (Search Engine Optimization)
Optimization is the final thing we do before going live. It’s one of the most important
steps we take and, in most cases, is a monthly ongoing process. SEO makes sure
you are being found on the Internet when people are searching for your product
or service.
Take your site LIVE!
After you approve your designed, configured and optimized site, we push the button and it’s up and running!
Training
If you are going to be responsible for site changes, you will be trained on how to do so. Or, we can do all or some of the work for you!
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