How to Engage and Convert Web Site Traffic for Profit
This article is all about helping businesses grow by establishing a web presence that will drive traffic to your site and then how to convert this traffic to business.
First, you need to identify the primary purpose of your web presence (the article provides a few examples of what your purpose could be). Then, once you’ve determined your primary purpose, it’s time to develop a unique selling proposition (USP). A USP is designed to distinguish your brand from competitors and emphasize these advantages (the article provides a more in-depth definition as well as questions you should ask yourself when constructing your own USP).